Fractional Marketing Executive | Brand Strategy, Growth, and Customer Experience

At InnerBrand, I bring a blend of innovation, empathy, and servant leadership to every engagement, with a focus on empowering teams and understanding customer needs. My approach combines customer empathy with clear, ethical strategy and data-backed decision-making. I focus on building trust while delivering measurable business results. I build strategies that drive real value, foster trust, and create lasting impact.

Through InnerBrand, I serve as a fractional or consulting marketing executive, helping organizations grow by sharpening their brand positioning, accelerating demand through targeted and data-driven strategies, and strengthening customer relationships. I've delivered over 40 percent revenue growth in key roles, including most recently a 25 percent year-over-year increase in marketing contribution. My work has generated over 10X return on marketing investment, driven more than 50 percent of enterprise pipeline through ABM, and supported global rebrands and go-to-market strategies across four continents, spanning martech, digital media, SaaS, customer experience, and cybersecurity.

Zarnaz Arlia

Marketing drove over 50% of total bookings

80% boost in lead conversion

20% lower cost per conversion with higher search investment

18X return on marketing investment

50% of enterprise pipeline from ABM

$5M+ pipeline influenced through events

3,000+ attendees at global customer events

Led GTM for three global tech brands

Operated across Americas, EMEA, APAC, and ANZ

Marketing drove over 50% of total bookings 80% boost in lead conversion 20% lower cost per conversion with higher search investment 18X return on marketing investment 50% of enterprise pipeline from ABM $5M+ pipeline influenced through events 3,000+ attendees at global customer events Led GTM for three global tech brands Operated across Americas, EMEA, APAC, and ANZ

Executive Summary

Objective

As a global hi-tech B2B Marketing Executive, I champion brands, drive growth, and elevate customer experiences. With a focus on strategic leadership and data-driven decision-making, I excel in building influential relationships and leveraging cutting-edge technologies to deliver business success and enhanced brand visibility.

Experience

Global hi-tech B2B Marketing Executive with extensive experience in driving transformative growth, enhancing brand equity, and fostering deep customer loyalty. Proven track record in leading multichannel marketing strategies, leveraging data-driven insights, and optimizing operational efficiency.

Leadership Style

A servant leader with a strategic focus on innovation, stakeholder collaboration, and a relentless commitment to exceptional customer experiences. Skilled in fostering creativity and data-driven decision-making for precise, agile execution.

"Delivering great experiences for customers and achieving revenue growth are not mutually exclusive; they go hand in hand."

Zarnaz Arlia: How To Strengthen Your Service Strategy With Social Media, Forbes
It’s important to stress that language AI isn’t a people replacement, it’s a people enhancer.

How Language AI Could Revolutionize Marketing, Forbes
Social media has become a central medium for business communication, and social media managers are now intimately involved across business functions...

Four Ways Social Media Managers Can Avoid Digital Burnout, Forbes
We’ve seen many social media platforms gain traction for a short period of time only to disappear from the limelight as word-of-mouth fades.

Social Media Trends And What They Mean For Marketers, Forbes

How
I Can Help

I partner with companies to solve today’s marketing challenges and prepare for what’s next. My services are designed to help teams scale intelligently, build trust with customers, and deliver measurable impact. These include:

Demand Generation and ABM

Designing and executing programs that drive pipeline growth—leveraging data, content, and targeted campaigns to reach high-value accounts.

Go-to-Market and Launch Planning

Supporting new product introductions, market entry, or company rebrands with strategic planning, messaging, and activation support.

Brand Strategy and Positioning

Clarifying brand identity, value proposition, and messaging to connect with the right audiences and stand out in competitive markets.

Customer Journey and Lifecycle Marketing

Building integrated strategies that align marketing, sales, and customer success across every stage—from acquisition to advocacy.

AI-Enhanced Marketing Execution

Integrating AI tools for content creation, personalization, customer insights, and workflow efficiency, with a focus on ethical data use and governance.

Team and Process Development

Coaching marketing teams, setting up operating models, and embedding scalable processes to drive accountability and growth.